Customer FAQs
General
Q: Who is Sparklight?
A: Fidelity Communications is rebranding to Sparklight. As part of the Cable One family of brands, Sparklight has served the majority of our communities for more than 30 years. Powered by a fiber-rich network, the company provides service to more than 1 million residential and business customers in 24 states.
Sparklight offers residential customers a wide array of connectivity and entertainment services, including Gigabit speeds, advanced WiFi and video. For businesses ranging from small and mid-market up to enterprise, wholesale and carrier, the company provides scalable, cost-effective solutions that enable businesses of all sizes to grow, compete and succeed.
Sparklight associates live in the communities we serve and are passionate about giving back, volunteering year-round to raise money for or support causes that will make a positive impact. Our Values – do right by those we serve, drive progress, and lend a hand – guide the way we do business and enable us to uphold our responsibility to the individuals, families and businesses who enjoy our services.
Q: What is changing?
A: As we roll out our new brand over the next few months, Fidelity customers will begin noticing the Sparklight logo on bill statements and communications, as well as our local offices, uniforms and company vehicles.
Our new brand reflects our dedication to providing the communities we serve with even faster internet speeds and the latest technology at the best value. Sparklight delivers both the personalized and effortless customer experience you would expect from a neighborly internet provider. Customers will receive a number of communications to ensure a seamless transition and can access this page (FidelityCommunications.com/Sparklight) for the most up-to-date information. Fidelity business customers will begin seeing communications from Sparklight Business and may be redirected to the Sparklight Business website.
Q: Why are you changing your name?
A: This is not simply about rebranding our products under a new name and a new look. Our new Sparklight brand demonstrates that we are always working for you – making continuous enhancements to the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term and the towns and cities we serve are proud to call us a neighbor.
We are honored to provide services to the cities and towns our employees call home, seamlessly connecting customers to the things they care about, including family, work, entertainment and community.
Q: How will Fidelity’s rebrand to Sparklight impact me as a customer?
A: Leading up to our rebrand, we have streamlined our residential internet service plans, offering even faster speeds and added value.
As Sparklight, we will remain a dedicated community partner – giving back through donations of both time and resources and providing grants in the areas of Education and Digital Literacy, Hunger Relief and Food Insecurity and Community Development through our Charitable Giving Fund.
Additionally, we will continue our focus on making the lives of our customers easier by providing value-added services, such as expanding customer self-service options through improved residential and business portals and creating a more personalized experience in our local offices.
We will continue to evolve with our customers by offering innovative options to fit your needs while providing helpful, proactive and personal local service.
Q: Did another company purchase Fidelity?
A: Fidelity Communications was purchased by Cable One in 2019. Cable One, which serves more than 1.1 million residential and business customers across 24 states through its Sparklight brand, will remain our parent company. Our rebrand will better reflect who we are and what we stand for – a company that is always working for you.
Payments & Banking
Q: Do I have to change my Autopay info?
A: Fidelity customers who pay with American Express will need to update their Autopay accounts to another form of payment by September 30, 2024, to avoid potential disruption of service. Customers who do not use American Express do not need to make any changes to their Autopay accounts at this time. Customers will be notified in advance of changes should any be required in the future.
Q: What forms of payment will Sparklight accept?
A: Sparklight offers many convenient payment options – whether online, over the phone, by mail, or via third-payment locations – and accepts checks, ACH, Visa, Mastercard and Discover.
Q: Do I need to update anything with my bank?
A: You do not need to make any changes with your bank at this time. You will be notified in advance of changes should any be required in the future.
Q: Will I need to send payment to a different place?
A: Please continue making your payment to Fidelity until notified otherwise. When mailing a payment, you can continue to send your monthly payment to the same address listed on the remittance portion of your billing statement. Payments submitted through third-party payment sites should continue to be submitted to Fidelity.
Products & Services
Q: Will your services change?
A: We remain committed to providing internet, TV and phone service as we do today. We continue to listen to customer feedback to develop plans that offer our customers a variety of options and provide you with the products and services you need to connect to what matters most and will continue to do so into the future.
Q: Will you still provide TV services?
A: Yes! We know that a number of our customers enjoy video services, and we will continue to offer it into the future.
Q: Will my video or internet plan change?
A: Your current plan will not change as a result of our Sparklight rebrand. New packages and pricing were introduced earlier this year for Fidelity customers.
Q: Will my bill increase?
A: The charges on your bill will not change as a result of our Sparklight rebrand.
Q: Will you still be offering 24/7 support?
A: Absolutely! Our goal is to deliver the support you need, when you need it, so we will continue to offer 24/7 Tech Support over the phone at 1-800-392-8070 and online at https://support.fidelitycommunications.com/hc/en-us. Customers can also chat with representatives for Billing, Sales and Tech Support. View chat hours and access chat at https://fidelitycommunications.com/contact.